Free software

Worth remembering: if you’re not paying for something, you’re not the customer. You’re the product.

Perhaps the biggest problem: In many markets, especially online, software is free. And free software built by corporations turns us from the user into the product. If you’re not paying for it, after all, you must be the bait for the person who is. Which means companies spend time figuring out how to extract value once we’re locked in and can’t easily switch.

Seth Godin

Seth Godin on why software must get better.