As the sole marketer in a small business, time-saving tools are my friend.
I’m in the Guardian today discussing why Buffer is my favourite.
Buffer is a social media management app that allows you to schedule posts across different platforms. If you share responsibility for social media management among your small business team you can add other team members to one account. Its analytics feature shows you how well each of your posts has performed (in terms of reach, retweets, likes) so you can tweak the tone, content and timings of your posts accordingly. The tool is free to use if you are scheduling posts on four platforms or fewer, but is around £70 a year for integrating more social media accounts (up to 10) and more posts (more than 100).
Take a read here.