70% of Brits prefer to engage with brands on Facebook

facebook research uk

A few social media statistics for your perusal:

  • 33% of UK adults advised that they are frustrated by brands’ social media updates that are too irrelevant or impersonal
  • 28% of UK adults advised that they were unhappy with social media updates from brands that are too ‘salesy’ with a strong focus on products
  • 70% of respondents feel most comfortable engaging with a brand on Facebook than other social media channels
  • 35% of people would create content about a brand if they really loved the product or service experience

Research: Headstream

A few of my thoughts on the stats…

  • 33% of UK adults advised that they are frustrated by brands’ social media updates that are too irrelevant or impersonal

Irrelevant and impersonal are two separate issues; impersonal suggests a desire for further personalisation, perhaps the same level of personalisation UK adults are experiencing with email marketing

  • 28% of UK adults advised that they were unhappy with social media updates from brands that are too ‘salesy’ with a strong focus on products

This statistic surprises me. Firstly, I think it’s too low – I’d imagine way more than 1 in 4 people are unhappy to see a constant stream of ‘salesy’ product related content. That said, not only do we follow brands knowing they’re going to push products, but we follow them because we want to see those products too. It’s just about delivering that in a palatable way.

  • 70% of respondents feel most comfortable engaging with a brand on Facebook than other social media channels

Again, slightly surprised by this statistic, and I think a lot of that has to do with how we define engagement. At the very least, I suspect that most UK adults with both Twitter and Facebook accounts are likely to turn to Twitter seeking engagement.

  • 35% of people would create content about a brand if they really loved the product or service experience

This is great news for user generated content. Pitch content challenges perfectly and you may be surprised how much engagement you can generate.

You don’t have to be a company with a great product to make this work either; asking customers to create content can be successful in service industries too, as we’ve proved with the #WhampPlanet challenge.

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The seven rights for excellent customer experiences

customer experience

The right person to get
The right content
At the right place
At the right time
In the right format
In the right language
On the right device

Scott Abel via Content Marketing Institute

Small businesses looking to grow need to know the right person to get. Understand who your customers really are and everything else will fall into place with the right marketing team.

LinkedIn updates it’s messaging experience

apple mac

LinkedIn is an incredible interface but until now it’s messaging experience has been poor. It’s hard to see if you have replied to messages and there’s no way to attach a document – a feature that would greatly improve the connecting experience.

That changes today (or in the coming weeks depending where you are in the world).

Here’s what’s new:

  • Chat-style interface
  • Messages organised around the people that matter to you
  • Improved push and email notifications
  • Ability to attach photos and documents to your messages
  • Stickers, emojis and GIFs functionality

Read more on the LinkedIn blog

Image: Unsplash

You can now post landscape and portrait images on Instagram

instagram landscape portrait images

Another day, another Instagram update.

Today’s Instagram update is a major one; the social network now allows you to share portrait and landscape photos and videos.

We’re especially excited about what this update means for video on Instagram, which in widescreen can be more cinematic than ever. While we’ve historically had separate filters for photos and for videos, all filters will now work on all types of moments. You can also adjust the intensity of filters on videos, too.

Instagram

The square format will still be supported, and landscape and portrait posts will still appear as a centre-cropped square on profile grids.

Instagram remove custom location functionality

Instagram have removed the custom location functionality in their latest app update. According to Instagram, ’custom locations created in the past will still appear on existing posts, but you can’t add custom location to new posts’.

Over the last few months Instagram have been pushing the places feature within the app. This latest update suggests that location continues to be at the heart of their strategy as users will no longer be able to include URLs or creative content in the location field.

Self-promotion, Uber agencies and dark Facebook

dog reading laptop
Image: Nick Turner

A few things I’ve read this week that you might be interested in:

12 women on Twitter and Self-Promotion

“Most of my social-media presence is either talking about how awesome I am or how awesome other women are. I don’t think there’s anything weird or shameful in taking to a platform and saying, “I wrote this, read it” or “I’m proud of this, read it.” It’s important to me to eschew any feelings about promotionally based guilt because, at the end of the day, I’m doing it because it makes me happy and fulfilled. Why should I feel guilty about that?”

Read more at The Cut

The Uber of agencies: Why marketers want to ride with a new kind of shop

Can agencies take an Uber-like approach, owning the relationship, strategy and data without owning the execution?

Read more at Advertising Age

4 ways to use dark Facebook posts for business

Four ways to use dark Facebook posts for business. Helpful if you want to target segments of your broad audience without compromising your Facebook business page strategy.

Read more at Social Media Examiner