Five reasons why I’d love to attend MozCon 2016

It’s not often that you fall head over heels in love with a brand, but that’s how I feel about Moz. Firstly, their product is superb. Moz is by far the best tool I use as a small business marketer and it helps me do better work. Secondly, their blog is a treasured resource of information – I learn something new from every post.

Each year they run a conference called MozCon and this year I’d love to go. However as it takes place on the other side of the planet there’s just no way that I can afford to attend. That’s why I’m sitting indoors on a sunny Friday afternoon (such a rarity for London, so that’s commitment for you), writing a blog about why I’d love to attend MozCon 2016 in an attempt to win access to the conference to end all conferences.

Why I’d love to attend MozCon 2016

1. #WhiteboardGoals

I’m too short to reach the top of the board

I got myself a swanky whiteboard because I had dreams of making it as famous as Moz’s whiteboard. Networking at MozCon will definitely give me some much-needed ideas about what to write and draw on it.

2. I ordered too many business cards

Note to self: produce nail varnish in our new brand colours

We recently rebranded and I now have hundreds of swish new business cards that I’m desperate to hand out. It would be nice for them to see more of the world as currently they’ve only travelled as far as my Gran’s fridge.

3. Workplace culture

By Jay Galvin from Pleasanton, CA, USA (Pikes Place Fish) [CC BY 2.0 (], via Wikimedia Commons
By Jay Galvin from Pleasanton, CA, USA (Pikes Place Fish) [CC BY 2.0 (, via Wikimedia Commons
When I turned sixteen I started my first job in retail. As part of our induction we watched a video about teamwork, and during that video I was introduced to Pike Place Fish Market for the first time. The image of fish being thrown around has stuck in my mind and I’d like to see it in action. I know I’ll learn a lot about workplace culture in Seattle, and a visit to the Fish Market and the MozPlex would be high on my bucket list.

4. Education, education, education

All the tabs

I love to learn and spend at least three hours a day reading about social media, content marketing and SEO either on my mobile or on my laptop, and participate in Facebook groups to communicate with fellow digital professionals. As much as I like sitting behind a computer, learning and chatting about an industry I love, it would be really great to learn something new from a live event – and to have real life human beings to talk about it with afterwards.

5. I’m lonely

The meerkat is my only friend

I work for a great company that’s full of energy and my colleagues are as passionate about their work as I am about mine. However as their work is totally different to mine I don’t have anyone to discuss digital stuff with. That’s fine 95% of the time, but it would be really nice to spend a few days talking to people that are just as passionate about digital marketing as I am.

As you can tell, I’d love the opportunity to attend MozCon 2016. I’ll be checking my email – – obsessively. Thanks for considering me!

P.S. if you’re reading this blog and don’t work for Moz, definitely check out the other competition entries by searching for #MozCon on Twitter. There are some especially awesome video entries!


Free software

Worth remembering: if you’re not paying for something, you’re not the customer. You’re the product.

Perhaps the biggest problem: In many markets, especially online, software is free. And free software built by corporations turns us from the user into the product. If you’re not paying for it, after all, you must be the bait for the person who is. Which means companies spend time figuring out how to extract value once we’re locked in and can’t easily switch.

Seth Godin

Seth Godin on why software must get better.

Self-promotion, Uber agencies and dark Facebook

dog reading laptop
Image: Nick Turner

A few things I’ve read this week that you might be interested in:

12 women on Twitter and Self-Promotion

“Most of my social-media presence is either talking about how awesome I am or how awesome other women are. I don’t think there’s anything weird or shameful in taking to a platform and saying, “I wrote this, read it” or “I’m proud of this, read it.” It’s important to me to eschew any feelings about promotionally based guilt because, at the end of the day, I’m doing it because it makes me happy and fulfilled. Why should I feel guilty about that?”

Read more at The Cut

The Uber of agencies: Why marketers want to ride with a new kind of shop

Can agencies take an Uber-like approach, owning the relationship, strategy and data without owning the execution?

Read more at Advertising Age

4 ways to use dark Facebook posts for business

Four ways to use dark Facebook posts for business. Helpful if you want to target segments of your broad audience without compromising your Facebook business page strategy.

Read more at Social Media Examiner