Over the next few days you’ll be able to start creating polls on Twitter. You’ll be able to create two-choice polls that will be live for 24 hours.
Here’s a short video explaining how they’ll work:
— Twitter (@twitter) October 21, 2015
Todd Sherman, a Product Manager at Twitter, suggested a few of the benefits for businesses in his blog post about Twitter Polls. He said:
“If you want the public’s opinion on anything — what to name your dog, who will win tonight’s game, which election issue people care most about — there’s no better place to get answers than on Twitter. For poll creators, it’s a new way to engage with Twitter’s massive audience and understand exactly what people think. For those participating, it’s a very easy way to make your voice heard.”
Polls will enable further engagement between brands and their community if used correctly. Community managers need to think carefully about what questions and responses will add value to their audience in order to reap the benefits of the new feature.