Interactive content is where the action is now

typing on keyboard

Image: Damian Zaleski

There’s no value in jumping on the interactive content bandwagon just because everyone else is doing it. But if it has the potential to provide rich data, helps you refine personas and you can create interactive content in line with the buying journey – well, now that has value.

Read more at Kissmetrics

Advertisements

Published by

Carla B

London blogger

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s