Working for a small business I often find myself at the intersection between social media and PR.
As the PR that I’m responsible for is predominantly reactive and generated by social media in some way, I was interested to see a recent study by Cision that suggests 23% of journalists now accept pitches via social media – a 5 point increase over 2013.
My favourite stat? 51% of journalists said they would be unable to do their job without social media. I’m not yet sure how I feel about that.